The beauty industry is one of the most dynamic and exciting in the world: it is constantly growing and evolving.

Beauty consumers too are becoming more sophisticated and savvy when it comes to the products they use.

Cruelty-free is a growing sector within the beauty community, but it can be difficult to find products that bypass animal testing. Companies can be evasive and disingenuous when it comes to their practices.

Sliced Beauty offers intelligent beauty news, information about product launches, as well as opinion pieces, features, and reviews about the cruelty-free beauty industry.

Photo credit: Joanna Kosinska