Animal charity puts pressure on L’Oreal to go cruelty-free

More than 30,000 people have signed a petition urging French cosmetics giant L’Oreal to go cruelty-free.

The petition, which was started by animal charity The Humane Society of the United States, claims it is ‘time for L’Oréal to get off the fence and get behind The Humane Society of the United States, Humane Society International and our #becrueltyfree campaign’.

According to the document: “Leading beauty brand L’Oréal says it ‘no longer tests its ingredients on animals and no longer tolerates any exception to this rule’.

“So why isn’t the company backing any of the legislation aimed at banning this cruelty once and for all and why does L’Oréal sell its products in China, where animal testing is still a common requirement? ”

Many beauty companies claim not to test ‘except required by law’.

This means the companies have chosen to enter the lucrative Chinese market in order to capitalise financially – despite local legislation which states cosmetics manufactured abroad must be tested.

The petition concludes: “Together, we can drive real change for animals worldwide, working to pass tough new laws that would make it illegal to test cosmetic products and ingredients on animals, or to profit from the sale of newly animal tested beauty products.

“Send your message to Jean-Paul Agon, L’Oréal chairman and CEO, and urge L’Oréal to support the #becrueltyfree campaign to ban cosmetic animal testing forever.”

Photo credit: Janet Stephens

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