Rihanna launches cruelty-free Fenty Beauty in 17 Countries

In news that will delight beauty buffs worldwide, global icon Rihanna has launched her make-up brand Fenty Beauty, in 1,600 stores across 17 countries.

The line, which has been confirmed as cruelty-free by parent company Kendo Brands, is one of the most anticipated launches this year.

According to a spokesperson, Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones.

“With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades,” they said.

Described as edgy and feminine (‘just like Rihanna’), the line focuses on complexion-enhancing products, with bases aimed at achieving maximum radiance.

crueltyfree_sliced-fenty

Products include; 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.

The spokesperson said: “The Fenty Face was created for women of all skin tones, of all personalities.These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins”

“These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”

In addition to creating the products in her cosmetics collection, Rihanna also personally appointed three make-up artists to represent Fenty Beauty around the world; James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists.

The singer is likely to face some controversy though: she regularly wears fur coats, prompting accusations of hypocrisy. It is yet to be seen how this inconsistency will affect the brand.

Credit for Rihanna photo: celebrityabc

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