Cruelty-free and natural skincare range launches at US department store


Natural Skincare brand MyChelle Dermaceuticals has announced it will be launching at leading department store Kohl’s.

Products available in the store will include cleansers, exfoliators, serums, moisturizers, and sun protection.

According to a spokesperson: “The brand’s award-winning products are formulated with bioactive, clinically-proven ingredients that won’t compromise personal health or the wellbeing of the environment.”

The company, which was founded in 2000, aims to be transparent about its ingredients, which it describes as ‘high performance and natural’.

The spokesperson added: “[MyChelle was] the natural industry’s first to use anti-aging peptides, plant stem cells, and clinically proven dermatological ingredients.

“Our 360-degree approach to beauty provides clean, conscious, and comprehensive products that are bioactive and ethically sourced.”

These ingredients include the only active form of Vitamin C – L-Ascorbic Acid, and Retinal – the most potent non-prescription form of Vitamin A.

 

Some products in the range are vegan.

 

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