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Cassie Lomas: Multi-tasking products and inclusivity drove relaunched B makeup

The relaunch of Superdrug’s own-brand makeup line B as a 100 percent vegan range was one of the year’s biggest stories around high street cosmetics. The range, which is currently available online, will filter onto shelves in November. Removing all animal-derived ingredients from the products has been difficult, according to Sarah Gardner, Superdrug Head of…

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After Rihanna makeup success, is Fenty skincare line on the way?

Pop phenomenon Rihanna released the first products from her makeup line (including an incredible 40 foundation shades) less than three weeks ago. Since the first release – which included base products for perfecting the ‘Fenty face’ like foundation, concealer, contour, highlights and blush – an Instagram post announced that the star would be launching a ‘holiday’…

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Fenty Beauty: Now Rihanna is launching a holiday collection

Fenty Beauty launched almost two weeks ago – to much fanfare and anticipation. In that time, fans have already designated some of the brand’s highlights and foundations as ‘holy grail’ products. So a new announcement from Rihanna’s beauty company is sure to delight fans. A capsule ‘holiday’ collection will be launched on October 13, according…

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Charlotte Tilbury Instant Eye palette sells out in less than 24 hours

Anticipation for Charlotte Tilbury’s Instant Eyes palette has reached such heights that the new launch sold out in well under 24 hours. The palette, which comes in CT’s trademark beautiful packaging, contains 12 new neutral shades, which come in three finishes – glitter, satin, and matte. They are divided into four uses – day, desk, date, disco…

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Lush adds another vegan winner to its popular body care lineup

Cruelty-free favourite Lush has launched another body care product which is sure to delight brand fans. While most eyes will currently be on the company’s Halloween offerings, those who suffer from dry skin may be most excited about this product. The new shower gel – which is inspired by cult favourite Dream Cream Body Lotion –…

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Exciting new launch from Kat Von D drops TODAY

Outspoken vegan star Kat Von D is adding something new to her much-loved line of cruelty-free make-up. As of today, fans in the US will be able to get their mitts on the star’s signature liquid lipsticks – but in miniature format. International make-up lovers will be able to get the products from October. The…

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K-Beauty: A beginner’s guide PLUS top cruelty-free picks

K-beauty is a big deal. A HUGE deal. If you’re not already on top of this one, I’m sorry to say – you’re well behind the curve. Korean beauty products are considered to be some of the most inventive in the world – and are generally built around the key concept of having flawless, radiant, glowing…

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What is anti-pollution skincare? A guide PLUS top 5 cruelty-free picks

As the air becomes increasingly polluted, there is a greater chance that airborne pollutants, including nitrogen dioxide, exhaust fumes, smog, smoke and urban dust, will wreak havoc on our faces – especially in particularly busy cities. On top of that, your skin has to deal with that ever-present ageing threat – the sun. Numerous scientific…

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China takes new step toward animal-free cosmetics testing

China has made a move towards animal-free testing this week – raising hopes that one day the country will become cruelty-free when it comes to cosmetics. The Chinese government signed a new memorandum of understanding (MOU) with the nonprofit Institute for In Vitro Sciences, Inc. (IIVS)—which helps industry and governments internationally accept innovative non-animal tests—to continue and…

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PAI Beauty Implements 90 Day Return Policy

Investing in skin care can be a financial risk: if you don’t like the product – or worse, have a bad reaction to it, that is precious pennies down the drain. Now Cruelty Free International-certified company PAI Skincare has decided to offer customers a 90 day return period to try and combat this issue. According…

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Animal charity puts pressure on L’Oreal to go cruelty-free

More than 30,000 people have signed a petition urging French cosmetics giant L’Oreal to go cruelty-free. The petition, which was started by animal charity The Humane Society of the United States, claims it is ‘time for L’Oréal to get off the fence and get behind The Humane Society of the United States, Humane Society International…

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REVIEW: Did Sunday Riley’s ‘Luna’ live up to the hype?

Sometime in 2015, Sunday Riley Luna oil was making a huge splash in magazines and on blogs. Aimed at anyone who wants to address visible signs of ageing it has been presented as a highly desirable luxury product. It carries a hefty price tag – £85 for 30ml to be exact, though Cult Beauty is…

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Body Shop no longer owned by L’Oreal as Natura deal rubber stamped

The acquisition of The Body Shop by Natura Brasil is complete – after the competition watchdogs rubber stamped the transaction. While neither party has confirmed the value of the deal, it has been reported to be around the £880 million mark. Natura co-chairman, Guilherme Leal, said: “We are thrilled to welcome The Body Shop to the…

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Rihanna launches cruelty-free Fenty Beauty in 17 Countries

In news that will delight beauty buffs worldwide, global icon Rihanna has launched her make-up brand Fenty Beauty, in 1,600 stores across 17 countries. The line, which has been confirmed as cruelty-free by parent company Kendo Brands, is one of the most anticipated launches this year. According to a spokesperson, Rihanna was inspired to create Fenty…

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Cruelty-free favourite Lush launches long-awaited Halloween line

With more and more specialist beauty launches, it can be hard to keep up with all the new products coming out. So the anticipation around Lush’s annual Halloween range is a testament to how important the spooktacular line is to beauty enthusiasts. The range combines brand new items (try the Ectoplasm Jelly Bomb) with old favourites…

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More than 2 million sign petition to end animal testing

Cruelty-Free International joined forces with The Body Shop in February to launch a campaign to end cosmetics testing on animals globally. So far, more than 2 million people have signed the campaign’s petition, showing the growing demand for cruelty-free cosmetics. A spokesperson for the campaign said: “Back in February, we first told you about our…

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Cruelty-free and natural skincare range launches at US department store

Natural Skincare brand MyChelle Dermaceuticals has announced it will be launching at leading department store Kohl’s. Products available in the store will include cleansers, exfoliators, serums, moisturizers, and sun protection. According to a spokesperson: “The brand’s award-winning products are formulated with bioactive, clinically-proven ingredients that won’t compromise personal health or the wellbeing of the environment.” The company,…

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Becca secretly releases lilac geode Shimmering Skin Perfector

Becca cosmetics, famous for its flattering highlighters, has quietly just dropped a new product – and social media is loving it. The beauty press has been baffled by the complete lack of warning or information around the launch. The new shade – called lilac geode – has a shimmering lavender ‘unicorn’ hue. The product, which…

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Dubai’s top cruelty-free brand Luscious Cosmetics launches in the States

Luscious Cosmetics has been a favourite brand in Dubai since its inception 10 years ago. The products have won a loyal following in the Middle East for their combination of luxe, high-end performance, and affordable pricing. Now the line has launched Stateside – with every product retailing at around the $20 mark. Brand founder, Mehrbano…

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Cruelty-free favourite Lush to launch subscription service

Beauty subscription services, which offer cosmetics lovers the opportunity to try out products at a reduced rate, are becoming increasingly common. Birch Box is one of the UK’s first – and best known – services, though there are now a number of others on the market including the cruelty-free (but not vegan) Pip Box. The…

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Victory for cruelty-free cosmetics as Humane Cosmetics Act re-introduced

A bill that would end animal testing for cosmetics after one year, and phase out the sale of animal tested cosmetics in three years, has been re-introduced in the U.S. House of Representatives.   The move, led by a bipartisan group of legislators lead by Congresswoman Martha McSally (R-AZ) and Congressman Don Beyer (D-VA), has been applauded by anti-animal testing organisation Cruelty Free…